How is Instagram Post Reach Rate calculated?

The reach rate of your Instagram posts is a key metric for measuring the impact of your content. Here’s how to understand and calculate it:

• Defining the reach rate

This is the percentage of your followers who have seen your post.
It is calculated by dividing the number of unique views by your total number of subscribers at the time of publication.

• A concrete example

Let’s say your post reached 2,000 people.
At the time of its publication, you had 20,000 subscribers.
Your view rate would therefore be 10% (2,000 ÷ 20,000 × 100).

• Important points to remember

Reach counts every unique view of your Instagram post.
This rate helps you understand how much of your audience you’re reaching.
A high rate indicates that your content is interesting and engaging your followers.

Tip : To improve your view rate, try to publish at times when your audience is most active, and create content that encourages your subscribers to interact!