How is the exit rate of my Stories on Instagram calculated?

The exit rate of your Stories is an important indicator for measuring the engagement of your audience.

Here’s how it’s calculated:

• Closing the application When users completely exit Instagram while viewing your Story.

• Click on the cross (X) On iOS, when users click on the close button in the top right-hand corner of your Story.
• Swipe to main feed: Still on iOS, when users swipe the screen on your Story to return to their News Feed.

Please note:

These actions indicate that the user does not wish to continue viewing your Stories.
Some features may vary depending on the platform (iOS or Android).

Tip: To reduce your exit rate, create captivating content from the very first seconds of your Story!