How is the reach rate for Stories calculated?

The reach rate of your Instagram Stories is a key indicator for measuring the impact of your content. Here’s how to understand and calculate it:

• Defining the reach rate

This is the percentage of your subscribers who have seen your Story.
It is calculated by dividing the number of unique views by your total number of subscribers at the time of publication.

• A concrete example

Let’s imagine that your Story reached 2,000 people.
At the time of publication, you had 20,000 subscribers.
Your view rate would therefore be 10% (2,000 ÷ 20,000 × 100).

• Important points to remember

Reach counts each unique view of your Story.
This rate helps you understand how much of your audience you’re reaching.
A high rate indicates that your content interests and engages your subscribers.

Tip : To improve your view rate, try to publish at times when your audience is most active, and create content that encourages your subscribers to interact!