Everything you need to know about Linkedin statistics with Dailyfy
To analyze the statistics of your Linkedin profile, simply access the “Analysis” tab in the menu.
Then, in the profile bar, you will need to select your Linkedin account.
Linkedin statistics on Dailyfy are divided into 6 main parts that we will see in this guide.
Be careful, there are small particularities for Linkedin statistics with API limits.
Linkedin Statistics Summary
After clicking on your profile, you will have access to the statistics summarized for the selected period (by default the last 28 days).
You will have access to a summary of data for the period :
- Number of subscribers
- Subscriber growth
- Evolution of page views
- Total reach (organic and paid)
- Total impressions (organic and paid)
- Total commitment
- Number of posts published
- Number of posts published/day
- Number of clicks
- Average impression rate
- Scope commitment rate
- Subscriber engagement rate
Developments
In this section, you will have access to data on the evolution of your performance, such as the number of new subscribers, the number of posts published, the engagement and the engagement rate selected period.
Audience Linkedin
You can also analyze your audience in this section.
You will find 10 charts to analyze your audience:
- World heatmap to visualize which countries your followers are in
- List of the 5 countries with the most subscribers
- List of the 5 cities with the most subscribers
- Subscriber growth
- Subscriber industry (organic and paid)
- Subscriber Functions (Organic and Paid)
- Seniority of subscribers
- Company size of subscribers
Number of subscribers
Provides an overview of the number of new subscribers over a given period.
The API doesn’t let us know which subscribers have stopped following your account.
Another graph allows you to analyze the new subscribers gained per published post. 2 relevant KPIs are also present to tell you the progress made on your Linkedin page:
- The number of new subscribers
- The growth rate of new followers
Standard demographic data
We can collect demographic data about your audience.
Heatmap of subscribers by country 
List of subscribers according to the 5 countries and 5 cities
Subscriber statistics by profession
On Linkedin (a professional social network), you can analyze the functions, size of the structures, and seniority of your followers. All this data is anonymous.
For data related to industries and functions, you can apply a filter (by clicking on the caption) depending on whether they are organic followers or those acquired via a LinkedIn campaign.
Performance
In this section, you will find some data related to your posts such as :
- Printing and Reach
- Interactions
- Format performance
- TOP5 posts and FLOP5 posts
Everyday printing and reach
Analysis of the impression and total reach of LinkedIn posts based on the number of posts published daily. This is the evolution of print and cumulative reach.
Interactions on Linkedin posts
Correlation between the number of daily interactions (likes, comments, clicks, and shares) and the volume of posts on LinkedIn.
TOP and FLOP of Linkedin posts based on engagement rate
List of the top 5 best and worst performing LinkedIn posts according to the selected time period, based on the engagement rate.
Analysis of Linkedin posts according to format
In this part, you will have access to a lot of data to check which formats are the most relevant to your community or which one you use the most. You will find:
- The number of publications by format
- Prints by format
- The engagement rate by format
We also offer you to analyze this data through a summary table so that you can get more details, such as the click-through rate per format, the number of likes, shares, etc.
Print Analysis
To analyze the reach further, you have the option to access the average impression over the last 7 days (days per day).
You can also analyze the impression share of the last 7 days.
Impression share is calculated as Total Impression / Number of Subscribers.
Content history (excluding video)
This table allows you to have a detailed idea of the performance of each of your publications (excluding video) throughout its lifetime.
You can filter and sort the table, or export it in CSV format (for Excel).
Summary of metrics for content (excluding video)
In summary (essential KPIs), we offer you the following data for the selected period:
- Number of text posts
- Number of posts with image
- Number of carousels
- Number of linked posts
- Average number of daily posts
- Average impression rate
- Average engagement rate per post on impressions
- Average distribution of posts by day of the week”
Summary table of statistics
You will find the following data:
- Post image, tagline and link
- Date and time
- Format (photo, text and carousel)
- Full post printout
- Printing by user
- total reach
- reach rate (total reach of subscribers at time of post)
- Like interactions
- Clicks
- Click-through rate
- Comments
- Share
- Print engagement rate
Depending on your screen size, you can navigate from left to right using the horizontal bar below the table.
Due to an API limitation, we cannot distinguish between organic and paid reaches and impressions.
Video statistics
On the same principle, you will have a summary with some relevant KPIs to manage your video strategy on Linkedin such as:
- Number of videos published
- Average number of likes per video
- Average number of clicks per video
- Average number of comments per video
- Average number of shares per video
- Average number of views per video
- Average watch time (seconds)
- Average watch time per user (seconds)
The table below the Linkedin video summary gives you a detailed idea of how your published videos performed over the entire lifetime.
You can filter and sort the table, or export it in CSV format (for Excel).
You will find the following data:
- Date and time
- Full post printout
- Printing by user
- total reach
- reach rate (total reach of subscribers at time of post)
- Like interactions
- Clicks
- Click-through rate
- Comments
- Share
- Engagement rate
- Views
- Watch time in seconds
- Watch time per view (seconds)
Depending on your screen size, you can navigate from left to right using the horizontal bar below the table.
Analysis of the hashtags used
On Dailyfy, you can analyze your posts based on the hashtags used. You will have a hashtag cloud (the larger the font size, the more the hashtag in question is used).
You’ll also have detailed statistics for the top 10 hashtags, summarizing their:
- occurrences (number of times it has been used)
- likes
- Comments
- Shares
Finally, to fully analyze all the hashtags you used in the hooks of your LinkedIn posts, here is a summary table of all the hashtags over the given period with the following data:
- Name of the hashtags
- Occurrences
- Impressions
- Likes
- Comments
- Share
- Clicks
- Click-through rate
- Engagement rate
You can export this table in CSV format and sort the columns in ascending or descending order by clicking on the first row of the column (column title).
