Everything you need to know about TikTok statistics with Dailyfy

To analyze your TikTok profile statistics, simply access the “Analytics” tab in the menu. Then, in the profile bar, you will need to select your TikTok account. TikTok statistics on Dailyfy are divided into 5 main sections that we will see in this guide. Be careful, there are small particularities for TikTok statistics with API limitations.

TikTok Statistics Summary

After clicking on your TikTok profile, you will have access to summary statistics for the selected period (by default the last 28 days). You will have access to a summary of data for the period :

• Number of subscribers
• Subscriber growth
• New videos/carousels published
• Posts published per day
• Total impressions
• Total reach
• Engagements
• Average impression
• Average impression rate
• Engagement rate on impressions
• Engagement rate on followers

Developments

In this section, you will have access to data on the evolution of your performance, such as the number of new followers, the number of videos published (public, private and unlisted), views, engagement and engagement rate for the selected period.

TikTok Audience

You can also analyze your audience in this section. You will find 10 charts to analyze your audience:

• World heatmap to visualize which countries your followers are in
• List of the top 5 countries of your total audience for the period (based on followers)
• List of the top 5 cities of your total audience for the period (based on followers)
• Demographic chart by age and gender of your audience
• Followers cumulative growth chart
• Daily followers evolution (new, lost and average)
• Online followers

Number of subscribers

Allows you to get an overview of the number of new followers over a given period correlated with video publications.

5 relevant KPIs are also present to show you the progress made on your TikTok profile:

• • The number of new followers
  • The growth rate of new followers
  • Highest follower growth on a single day
  • Lowest growth in subscribers over one day
  • Average follower growth per day over the period

Standard demographic data

We can collect demographic data about your audience. With TikTok, we have statistics on the gender and age of people who viewed your videos over the given period. Heatmap of followers by country List of followers by top 5 countries and top 5 cities

When are your followers online on TikTok?

With TikTok, you have the possibility to get a daily and hourly overview of your followers’ online presence to optimize the scheduling of your TikTok videos. We update this data every week. You will need to wait 7 days after your first connection to Dailyfy to get usable data.

Performance of your TikTok profil

Reminder on how to use charts: You can filter your charts. By clicking on the legends, you can display or hide specific data in your chart. In this section, you will find some data related to your videos such as:

• Important KPIs to compare standard format and carousels
• TOP5 TikTok posts and FLOP5 TikTok according to engagement.
• Interactions over the period correlated with the number of videos published

TOP and FLOP of Linkedin posts based on the number of views

List of the top 5 best and worst performing TikTok posts according to the selected time period, based on the engagement rate.

Channel video interactions

Analyze the total interactions on your posts on a daily basis.

Tiktok analysis by format

With this data, you will be able to analyze the performance of your posts over the given period according to the format: carousel or video.

• Ratio of format according to the number of posts published
• Printing by size
• Engagement rate by format

Where do the views of your TikTok posts come from?

Understanding the sources of impressions of your videos is essential to optimize your content strategy. TikTok allows you to identify precisely where your viewers are coming from: For You : The main source of virality. Your videos are recommended by the algorithm to users who don’t follow you yet. A high rate indicates that your content appeals to the algorithm. Follow : Your current followers see your videos in their follow feed. This source measures the commitment of your loyal community. Search : Users find your videos via the TikTok search bar, thanks to your hashtags, keywords or name. A sign of good SEO optimization. Sounds —Viewers discover your video by clicking on the audio you used. Proof that your musical choice attracts attention. Direct Messages (DM): Your video is shared privately between users. Excellent indicator of engagement and viral content. Others : Groups external shares, direct links, and other less frequent sources. More information on Tiktok print sources via this link.

Analysis of your Tiktok profile views

Summary of statistics by format

We also offer you a summary table of statistics by format (video and carousel). Easily compares occurrence, engagement, engagement rate, impressions, likes, comments, and shares over a period of time.

TikTok Post Analytics

With Dailyfy, you can obviously analyze the performance of your videos and carousel on Tiktok through our dashboard, accessible in the “content” tab.

Summary of your publication statistics

To get started, you’ll find a summary of the stats of your Tiktok posts, such as:

• • The number of videos published
  • The number of carousels published
  • The average impression
  • Average impression per subscriber
  • Average impression share
  • Average Engagement
  • Average commitment rate

 

• We’ve also added a graph of the number of posts published by day of the week.

Summary table of your TikTok videos and carousels statistics

In this table, you’ll access detailed stats for each video on your TikTok profile, including:

• Date of publication of the post
• Post format (video or carousel)
• Impression
• Printing by user
• Scope
• Range Rate
• Number of likes
• Number of comments
• Number of shares
• Number of records
• Number of profile views from the video
• Average video views in seconds
• Number of new subscribers from the video
• Video engagement rate
• Details of the video statistics (see chapter below)

You have the option of exporting this table in . CSV

Access additional statistics for each video

We offer you even more advanced statistics by clicking on the “Details” button on the right of the table (on the row of each video). You will be able to access the corresponding Tiktok video, as well as the following 7 tabs:

• The sources of traffic of the video (details of the statistics available in this tutorial)
• The details of the type of audience in relation to the video (details of the statistics available in this tutorial)
• Gender distribution of the audience who watched the video (gender)
• Distribution of your video’s impression by country.
• Distribution of your video’s impression by city.
• Evolution of engagement per like second by second in the video. Click on the points on the graph to refresh the video and see exactly when viewers have liked.
• Evolution of second-by-second retention in the video. Click on the points in the graph to reposition the video and pinpoint the moments when viewers are dropping out or getting engaged.

Heatmap: Distribution of views

What is it?

This heatmap shows the average number of views received per hour for each day of the week. Warm colors (dark purple) show the time slots when your videos generate the most views, while cool colors (light purple) show periods with less visibility.

How to use it?

Optimize your publishing strategy by identifying the times when your content has the best reach. Schedule your TikTok videos during these high-visibility slots to maximize your reach and reach as many viewers as possible. This analysis allows you to align your posts with your audience’s consumption habits.

Heatmap: Engagement Distribution

What is it?

This heatmap displays the average number of interactions (likes, comments, shares) received per hour for each day of the week. The areas colored in dark purple indicate the slots with the most engagement, while the purple areas represent the less active periods.

How to use it?

Identify the days and times when your audience interacts with your content the most. Use these insights to schedule your TikTok posts at strategic times and maximize your engagement rate. If you notice that your followers are particularly active on Wednesdays at 6pm, it’s the perfect time to post and engage your community!

Analysis of hashtags used on Tiktok

In the Tags tab of the Tiktok analysis, we suggest you study the tags you have used in your TikTok posts.

Cloud of tops # used

Based on the number of occurrences: the more important the hashtag’s name, the more you have used it over the given period.

Interactions according to the top hashtags

Displays the 10 hashtags with the best interactions on videos.

Summary table of the statistics of the # used on Tiktok

In this table, you’ll access detailed stats for each # used in one of your Tiktok videos or carousels, including:

• The name of the #
• The number of occurrences (number of times you used it)
• The number of impressions
• The number of “Likes”
• The number of comments
• The number of shares
• The number of records
• The average engagement rate

You have the option to export this table in . CSV or sort a column in ascending/descending order (by clicking on the header).