Explanation of our retention statistics for Youtube

Below you will find the details of our retention statistics for Youtube on Dailyfy.

1. Audience Watch Ratio

   • Represented by the dotted blue curve
   • Shows the percentage of viewers who continue to watch the video at each point in its duration
   • Starts at 100% at the beginning and gradually decreases
   • Shows how viewer interest changes throughout the video

2. Relative Retention Performance

   • Represented by the solid purple curve
   • Compares your video’s retention performance to similar videos on YouTube
   • A rising curve indicates that your video is holding more attention than average
   • A flat or downward curve suggests that viewers lose interest more quickly

3. Started Watching

   • Represented by the vertical green line
   • Shows the number of people who have started watching the video
   • Gives an idea of the initial appeal of your content

4. Stopped Watching

   • Represented by the vertical red line
   • Shows exactly when viewers stop watching the video
   • Helps identify weak or less interesting points in your content

5. Total Segment Impressions

   • Represented by the blue line on the right
   • Shows the total number of times the video was displayed to users
   • Measures the potential reach of your content

Interpretation of the graph:

• The first moments of the video are crucial: many viewers start watching
• The retention curve shows that interest is gradually decreasing
• Some points show peaks where viewers stay longer, indicating particularly engaging moments

Tips to improve retention:

• Analyze when viewers stop watching
• Create compelling content from the start
• Keep the video engaged
• Use these metrics to refine your content

These metrics help you understand how your audience is interacting with your videos and improve your YouTube content strategy.